Nothing wakes the senses more than the freshly brewed aroma of a dark roasted, full-bodied cup of coffee. Regardless of gender, age, socioeconomic status, or location, each and every one of us loves to have a cup of coffee.
From the famous espresso shot of Italy and the flat whites of Australia to the Kona coffee of Hawaii, coffee drinkers from all over the world are always searching for the latest trends that will satisfy their adventurous taste buds.
With the constantly evolving and ever-growing coffee industry, people working in this trade need to find new ways to bring customers into their stores. The competition is tough and most cafes have their own marketing gimmicks to lure in caffeine addicts.
As a small business owner, you should continuously develop tailor-made ideas to better serve customers. From trying out new flavors to offering a unique ordering experience, check out these coffee industry trends that will surely bring in more customers and profits to your business.
Technology to make your business more efficient
The first coffee industry trend you really shouldn’t miss is focusing on improving customer experience. From your daily operations to engaging in customer service, you should build your efforts to simplify the whole process to make things more convenient.
Your shop should be conducive enough to welcome customers, and you should have the right tools to streamline the process such as using point of sale (POS) systems. When it comes to tracking your inventory, invest in applications that will provide real-time insights regarding your current stock level. You could also do the following to keep the lines moving:
- Optimize your ordering area to maximize the space for both employees and customers.
- Develop a system that will allow online ordering and pickup to minimize the time customers spend queuing.
Catering to Millennials
Currently, millennials are the largest living generation in the United States, comprising 71 million people according to recent reports by the U.S. Census Bureau. Due to their ubiquitous and very active way of life, millennials value the experience more than the price of their coffee. Differing from their parents who prefer to brew coffee at home, they prefer to drink coffee on-the-go or at a hip shop.
For most millennials, drinking coffee is a lifestyle choice rather than a mandatory need to jumpstart a hectic day. They prefer drinking a cup of morning joe in public places together with friends. Here are some ways to attract millennials to your coffee shop:
- Invest in unique and visually attractive packaging, making sure it’s social media worthy.
- Experiment with new ordering and delivery systems, the simpler the better.
- Connect with your customers by letting them know the story behind every cup of coffee. Millennials like supporting causes.
The second wave of the coffee movement made coffee more of a luxury rather than a necessity, but as the industry enters the third wave, consumers will soon start to see changes in how they drink and think about coffee.
This time, the emphasis is focused on faster service and convenience of experience. Keep in mind that coffee is still considered a beverage, and its sales are affected by the latest trends within the canned and bottled industry.
While soft drinks and sugary juices are becoming less and less popular, ready-to-drink coffee, on the other hand, is seeing a huge surge in demand. Nowadays, people want things quick and easy, including their coffee. With the rising trend of ready-to-drink coffees, it creates new opportunities for players in the market to capitalize on this newest coffee consumption mania.
- Offer new concoctions that consumers can easily grab in your store.
- People want high-end, low-calorie, and less sugary drinks, as well as lattes.
- It’s okay to go premium, as long as it is healthy and within reasonable limits.
Trendy new coffee flavors
Another emerging coffee industry trends that you can take advantage of right now is the introduction of new coffee flavors. Frappuccino and iced lattes are classic favorites, but the ever-changing taste buds of coffee fanatics demand new aromas and exciting mixes. Attract customers by offering them different flavors, new types of coffees, and exclusive alternatives that are unique only to your shop.
You can start introducing sweeter and creamier beverages for those with a sweet tooth, while health-conscious patrons can lavish on nutrient-rich drinks filled with organic and superfood ingredients. You can also offer cold brews to lower acidity without removing the natural flavors and invigorating aroma of the coffee. Other new coffee mixes you can experiment with include:
- Bulletproof coffee for a quick burst of long-lasting energy with no crash or jitters.
- Mix espresso with tonic water for a bubbly brew that millennials will definitely love.
- Add healthy ingredients like grains and mushrooms to make flavor-infused hot or iced coffee.
Increased consumption of specialty coffee
More than just the exciting flavors and unique ingredients, specialty coffee refers to the whole process of making coffee, from beans to cup. From the farmers down to the roasters and baristas who make the coffee enjoyable, this should not be confused with gourmet or premium coffees. Specialty coffee is a fruit of labor by dedicated workers who prioritize quality beyond anything else.
Being transparent and sharing the stories behind each cup is yet another coffee trend that is making a huge splash right now. For customers, coffee consumption can be an ethical responsibility to awaken the values of society. Some coffee shops and certain organizations like the Laughing Man Foundation are now directed towards ethically-sourced coffee beans.
- Create a blog where consumers can read materials on how your products are obtained.
- Voice your mission and promise towards ethical commitment.
- Participate in sustainable projects that will help uplift the coffee community.
The coffee industry is evolving and changing, and that means your business needs to be adaptable to these changing trends. To ensure success in the long run you need to keep a pulse on what’s happening in the industry. With these tips in mind, your sure to bring new customers through the door.