Advertising Agency Insurance

A Business Owners Policy (BOP) combines key policies that are applicable to advertising agencies, particularly General Liability and Commercial Property. Depending on how your agency operates, the Commercial Property aspect may or may not be as relevant as the General Liability feature. However, the General Liability coverage is perhaps one of the most important for ad agencies.

Workers' Compensation policy requirements depend on the state you operate in and the number of employees. While it varies by state, coverage will often be required once your company has 3-5 employees. While advertising is generally not a high-risk industry for physical injuries, ignoring your legal obligations to purchase this insurance could be significantly costlier than the insurance itself.

Errors and Omissions (E&O) insurance, also referred to as Media Liability insurance is a valuable coverage for an advertising agency. In this industry, mistakes or perceived errors can be quite costly, both for your clients and your ad agency.

Cyber Liability insurance won't protect your business from cybercrime, but it can help keep your finances stable should an event as this occurs. The insurance covers the expenses for forensics investigation necessary to repair the damage and prevent loss, business losses incurred from the incident, privacy notification, lawsuits, and other legal expenses.