They always say that for every business to become successful, business owners must fully recognize the brand and create a long-lasting impression. But with so many companies vying for consumer’s attention, getting your business stand out is challenging.
In this day and age, everything is visual. People judge things according to what they see and what they perceive. The exterior of your office, the furniture inside your shop, the way you dress in front of your clients, and, importantly, the image that personifies your company – your logo.
Here are 5 tips you need to keep in mind when designing a logo.
1. Make sure that it represents your company
Your logo should serve as the visual depiction of your business. Does it help represent your mission, vision, values, products, and services? It should communicate with your target audience in a clear, concise, and powerful manner. By merely looking at your logo, people should quickly associate it with your brand message and personality. Make sure that it captures the heart and soul of your company.
2. Do your research and check out other logos
Be sure to examine your competitors’ logos. Don’t do this to copy, but rather to check what kind of design, scheme and layout they have. It is not a good idea to check your logo based on your competitors’ concepts. You should show customers that you are unique and different. Plus, being too close to your competitors’ could be detrimental, and get you into legal trouble.
3. Follow the five golden principles of logo design
When designing a logo, always follow the 5 golden principles to guarantee a successful outcome. It should be
Use these five design principles as the core foundation and basis of your logo. Each element should be present and creatively done in a balanced and harmonious technique.
4. Choose the right colors and typography options
It’s fun to play with shades, fonts, shapes and icons, but using all the colors of the rainbow and adding too many elements would lead to a disaster. Pick colors based on the nature of your business and remember that certain tones trigger human emotions. Here are some examples in the table below:
|Red||Passion, love, fear, strength||Fitness, retail, travel|
|Yellow||Generosity, youth, sunshine||Travel, heating, pool services|
|Green||Ecological, sustainability, earth||Education, agriculture|
|Orange||Energy, honesty, invigoration||Construction, lawn service|
|Blue||Trust, knowledge, security||Finance, health, real estate|
When it comes to font and layout, it should be easy to read with proper size and well-distributed spacing.
5. Think different, be unique, and make it exceptional
Your logo should differentiate your business from others, so make it highly recognizable while maintaining the greatest minimalism. An exceptional logo should speak to the minds of the audience directly without confusion. Be mindful that less is often more, and this image will carry your brand forever so it must be adaptable to changes as your company grows.
It might be small in size but your logo tells everything about your brand. That is why designing it should be considered not just important, but crucial. Some of the world’s best brands happen to have some of the most amazing logos, and making one for your small business is achievable with proper planning and implementation.
Bonus tip: Use Designhill’s Revolutionary Logo Maker
Being a small business, you don’t have the luxury of splurging hundreds or thousands of dollars just to make an appealing logo. But this doesn’t mean you can’t create a visual representation of your company on a budget. There are efficient tools out there that you can use to effectively increase brand recognition without spending a fortune, like Designhill’s Revolutionary Logo Maker.
Equipped with a simple interface, powerful design tools, built-in artificial intelligence and machine learning capabilities, Designhill’s Logo Maker is highly capable of crafting the perfect logo that will represent your business. Use it to create customized logos and only pay once you are fully satisfied with the end product. Aside from the free version, Designhill’s Logo Maker offers flexible price packages that can go as low as $20.
With more than 1,000 ready-made designs, 5,000 shapes and symbols, 1 million icons, 2,000+ fonts and 10,000 unique color combinations, this tool makes logo making easy, efficient, convenient, and, best of all, affordable.
To use Designhill’s logo maker, follow these simple steps:¡
- Enter your company name and choose your desired budget.
- Select five logo styles and three color combinations that strike your fancy.
- Choose your industry and add up to five symbols that best represent your profession.
- Use the editor tool to refine your logo and make necessary changes.
- Once satisfied, download the final logo based on your chosen package.
It might be small in size but your logo says everything about your brand, which is why designing it should be considered not just important, but crucial. Some of the world’s best brands happen to have some of the most amazing logos, and making one for your small business is achievable with the proper planning and implementation.