When it comes to technological breakthroughs that deal with securing things from digital assets and online currencies to validating identities, nothing is more promising than blockchain technology. Although it is primarily used in financial institutions, the untapped potential of this highly modern advancement makes it equally favorable to businesses that deal with records or transactions.
Fast, secure, convenient, and accurate are the things that make blockchain attractive to potential investors. And with this, startup companies are rapidly increasing in numbers, popping up left and right. However, since the blockchain ecosystem is still new, most people are unfamiliar with this type of technology. Consumers do not fully understand what it is and how it works.
Luckily, there are efficient tips on how to widen the horizons and perspective of your potential clients. Following these tips will help the public better understand and decipher how crypto businesses work. Check out these tactics to easily and effectively market blockchain technology startups.
Build a clear strategy for your startup
Just like traditional businesses, having a solid business plan and online presence will help secure the success of your trade. But with blockchain startups, these things are not enough to reach your full potential. It is important to have a clear strategy, both long term and short term, that that will explain the nature of your company and how you differ from others.
You need to have a unique value proposition explaining the contents of your business – what you do and how your blockchain startup could benefit customers. It might sound cliché, but make sure to answer the recurring question of how consumers can take advantage of your business. To help explain what your blockchain tech does, you can:
- Create in-depth white papers and blog posts to provide detailed information.
- Attract consumers by offering free, useful, and ungated write-ups.
- Lead them further by asking personal information in exchange for special content.
Reach out to influencers
Increasing your online visibility and spreading the word is essential to publicize your business. One great way to do this is to use influencers to talk about your company. Collaborate with people who know the ins and outs of the trade. Rather than choosing huge social media superstars or big famous celebrities, go for credible and trusted people who are significant enough to generate some buzz for your business.
Build a relationship with these people and start creating content to promote your company. You could pay influencers in monetary form or in exchange for a special service such as products, tokens, discounts, or more. Bear in mind that trust is the ultimate key here so choose influencers wisely and make sure that they will fit into the concept you are trying to endorse.
- Create informative articles, free e-books, audiovisuals, or video collaborations.
- Use the influencer’s social media account to post engaging content about your business.
- Take advantage of the collaboration and establish new networking opportunities.
The importance of blockchain blogs
Blockchain technology startups should never underestimate the power of blogs to help market their business and explain complex ideas like distributed ledger technology. The concept of blockchain based businesses is fairly new, and most people are still craving information that spells out what it is and how they can benefit from this modern form of technology. Being a startup company, leverage the situation and help consumers understand the power of the technology.
By presenting people with relevant, credible, and interesting information through the use of the internet, you can easily increase online visibility without spending a huge amount. Use all possible advertising platforms such as blog posts, guest commenting, Google, Facebook, and LinkedIn. Moreover, engage with related communities such as CoinDesk, TechCrunch, CryptoNews, Bitcoin Talk, Quora, and Slack to promote your blockchain solutions.
- When writing posts, don’t use technical terms but rather simplify your language.
- Present ideas in layman’s terms, be specific and direct to the point.
- Don’t forget to use SEO to drive traffic to your website and increase organic searches.
Build a strong following
While it’s not a bad idea to increase your followers on different social media sites like Facebook and Twitter, don’t focus on these avenues alone. It is important to follow your customers and converse with them on the platform they use and prefer. In the case of cryptocurrency exchange and bitcoin fanatics, for example, most enthusiasts use the messaging application Telegram to share news and converse with each other. Most of them also use a crypto heatmap to see any changes in value and price of different digital coins.
Discussing blockchain in the right place helps establish your name within the industry, and eventually gets the attention of everyone in your niche to notice your trade. Likewise, joining related communities allows you to broaden your network of smart contacts that you can use to acquire important leads and prospective clients who will take an interest in your business.
- Check rules and regulations before promoting any crypto service advertisements.
- Make members feel that they are an essential part of your business, and treat everyone with respect.
- Establish a long-term relationship with fellow enthusiasts and community members.
Keep track of your data
The power of blockchain technology is here to stay, and, along with its increasing popularity, you’ll need a variety of tools to keep track of your data. Analytics tools help understand customers while engagement applications yield quantifiable results to measure how people interact with your offers. Keep in mind that most successful blockchain technology startups are very keen on knowing the wants and needs of their customers.
Look for analytic and engagement tools that can measure a wide variety of data. The tools you use should offer a live monitoring dashboard, quantitative statistics, real time reports, automated audits, metrics for user growth, data security, and much more. Likewise, don’t forget to track your website traffic, customer behavior, and technology trends to welcome adaptation.
- Look for tools with mobile applications so you can track data wherever you are at any time.
- Data tracking tools should always be configurable and customizable, not a generic solution.