Starting a carpentry business requires a lot of hard work and patience. You need to understand what your business goals are and, more importantly, how to achieve them. A focal point fo any business should include acquiring more customers to scale your business.
Wonder how you can do it? Here are six ways to bring in customers for a successful carpentry business.
Step 1: Create a Website
Today every business, big or small, needs to have a strong online presence. If you don't have a company website, now’s the time to get one. This may sound challenging, but it doesn’t need to be complicated; there are plenty of templates out there for you to choose from. Make sure you have the following information:
The services to offer: Don’t forget to include pictures, customers love visual elements.
Your background: Don’t forget to add details about yourself including how long you’ve been working as a carpenter, your certifications, and insurance coverage--this will help establish trust with your customers.
Customer testimonials: Displaying customer trust is a very important part of a website that will help build credibility. If a customer has a positive experience, ask them to write a review for your site.
Contact details: Customers need to know how to reach you, so, this information should be displayed prominently on your site. Make sure to include information like, your phone number, email address, and office location.
Step 2: SEO Value
Whether you own a small business or a large enterprise, a proper SEO (search engine optimization) strategy will make your business stand out. Learning how to do SEO might seem overwhelming to those who have never heard of it. But, there are some simple and easy steps you can do right away, including:
List your website in online directories: Doing so will help those searching for a carpenter to find your business easily. List your business on pages like Google My Business, or on popular directories like Angie’s List, Yellow Pages, Yahoo Small Business Listings, Citysearch, and Yelp for Business.
Focus on Keywords: Another good idea to enhance the SEO value of your website is to focus on certain keywords your customers use when searching for a carpenter. If you use the keywords with high-search rates on your web pages then your website may rank above your competitors. You can make use of tools like Keyword Planner from Google to help you find the right keywords. When it comes to keywords maker sure to:
- Add the appropriate keywords in your title, text and meta descriptions
- Create location-specific pages for every area or region you’re targeting
- Create blog posts using relevant keywords.
- Use keywords in descriptions and titles on your site.
Step 3: Customer Reviews
It’s no secret that customer reviews matter a lot. According to research by OMG National, nearly 92% of consumers read online reviews and make final decisions based on those reviews.
Positive reviews can go a long way to improve the visibility of your business, especially on sites like Google My Business, Yelp, and Facebook. Make sure to engage with customers who leave a review, whether it’s positive or negative. Always handle negative reviews in a timely and professional manner, and if possible try to remedy the situation.
Step 4: Use Business Cards and Company Merchandise
Going the old-school route of handing out business cards with your contact details and information can still go a long way in bringing customers in the door. Apart from business cards, you can also offer customized merchandise like pens, and laptop stickers. Doing this can help increase brand awareness and encourage customer loyalty.
Step 5: Optimize your Operations
If you are spending too much time on interviewing and hiring candidates, it may be time to hire an office manager or secretary. It can help you to free up your time so that you can focus on other important tasks.
Step 6: Carry Proper Insurance Policies
Last but not least, make sure you have the proper insurance for your carpentry company. Having the right insurance in place will not only protect your business, but it reassures potential customers that you are professional and trustworthy to do business with.
Before you start a carpentry business, it is important to understand all the pros and cons related to it. Following these 6 steps can help you successfully get your business off the ground and keep customers coming in the door.