Unlike big brands, small and medium-sized businesses don’t have the luxury of relying on their names to drive sales and establish customer loyalty. As a result, you need to work harder to promote your businesses.
Luckily, technology makes these business promotions possible by building a brand and growing a social media presence. Here are 5 social media tips for small business to help you grow your audience.
It’s easy to register your business name on social media sites and start posting things relevant to your trade. Adding high-quality pictures along with catchy descriptions can help entice consumers. But even well-crafted social media content isn’t as useful as it could be without a clear direction.
Before you start signing up for social media sites, establish your campaign goals and objectives. Ask yourself: What is the main purpose of this campaign? What are the things you want to achieve? How does it benefit your small business? Social networks are effective for increasing brand awareness and generating new leads, and social media marketing provides a convenient avenue for customer service while strengthening client engagement.
There are lots of social media networking sites to choose from, but as a small business owner, remember that selecting the right platform is crucial for the success of your campaign. Just because certain networks are popular doesn’t mean they represent the objectives and goals of your business — or even reach your customer base.
Always choose a social media networking site that is business friendly. They should be well established with a high volume of users in your demographic to reach your target audience. Select a social media platform that allows you to showcase new products or services, build a following, and serve as an extension of customer service. Below are some of the most popular platforms.
To make the most of these social media tips for small business, it’s important to know your customers in order to connect with them as much as possible. With customer data, you are able to offer products and services that will keep them interested. Gather the data available for things like as age, gender, location, average income, and other sites they are following to turn potential customers into future buyers.
Connecting with your customers is equally important. Social media serves as the modern version of face-to-face conversation in today’s digital world, and not responding to comments and queries will impact the perceived responsiveness of your business.
If you are not comfortable using social media to connect with clients, it may be best to delegate to someone within your business to do so or hire a social media manager.
Creating and sharing a post about a special offer or a new product is one proven social media strategy to keep your business on the radar. It’s easy to create a basic post but crafting compelling and effective content can be more challenging. Consumers can easily identify content with no value, so it’s better to share fewer posts with greater value than sharing content every single day with no real benefit to your readers.
Your posts should attract, engage, and nurture your clients. Be sure to remember the Pareto Principle – social content shouldn’t be promoting yourself, it’s all about adding value for your audience. When writing social media content, always:
Managing social media accounts is time-consuming, so the last of our social media tips for small business includes tools you can use to make life easier. As a small business owner, you have lots of responsibilities and may not have much time to dedicate to social media.
Use effective tools that will help streamline your social media marketing efforts. Choose a program that is easy to use and with automation features so you don’t have to spend as much time handling multiple social media accounts.
HootSuite is an online social media management solution that offers:
Buffer offers the convenience of managing all media accounts in one simple dashboard: