In today's’ competitive world, competition among businesses is fierce. You’ll need to put all your efforts into leading the race. The restaurant business is no exception as more and more diners are seeking online assistance to help them decide which restaurant is a suitable option to visit with family and friends. If you own a restaurant and want to grab the attention of potential customers, then one of the most effective ways is - Blogging. Believe it or not, if done correctly, blogging can take your business to the next level.
Creating a restaurant blog is an inexpensive and effective way for small businesses to drive traffic to their website, attract more prospective customers and enhance inbound marketing efforts. According to an inbound marketing report, around 80% of companies use blogging as an essential part of their marketing strategy as it helps them to draw customers to their restaurant.
1. Building Brand Authority
Blogging is one of the best ways in which you can engage your consumers easily. To build brand authority, you need to offer an insight into culinary trends. The main aim is to provide more than just unique recipes to your consumers and teach them how to cook. Blogging doesn’t mean you need to write about all recipes, but to engage consumers in different ways; you can organize a contest and get submissions from crowdsourcing and social media networks. However, you need to ensure that your blog provides value to your business as well as to the readers.
2. Boost Your Google Ranking
Your restaurant’s blog can help you boost your Google ranking. Wondering how? Search engine optimization (SEO). If you want your restaurant’s website to appear within the first 5 search results, you need to write new and relevant content. Google and other search engines regularly monitor new content and adjust rankings accordingly. If your blog doesn’t have fresh and relevant content, you won’t be able to maintain a good ranking in the long run.
The more SEO friendly content you have on your blog, the higher ranking you will get on Google. A study from SinglePlatform and research company Chadwick Martin Bailey reveals that restaurants are the most searched business online through both browsers and mobile applications at almost 81%. This means your potential diners are constantly looking for your restaurant on the web.
3. Connect with Your Consumers
Blogging can be a major step for restaurant owners who are looking to attract consumers. It helps to establish a strong social media presence, create a connection with your customers and encourage feedback that helps your restaurant business to grow. A regular blog helps you connect with your existing consumers and attract new ones. You can even write a blog post about the specialty of your restaurant, cuisine or anything you think your potential consumers should know about your restaurant. By sharing these blog posts on social media, you’ll reach a wider audience.
4. Supports Your Social Media Strategy
Ideally, social media is an effective marketing tool for almost every business. Running a restaurant is hectic. You don’t have enough time to run it and post regular content on social media simultaneously. But if you have a blogger who updates your blog and provides good social media content regularly, you’ll be reaching the potential visitors to your website and ultimately drawing them to your restaurant. Hiring a blogger doesn’t have to be a big expense either, you can easily outsource this through tools like UpWork and Fiverr.
5. Show Your True Personality
A blog is a place where you can show the true personality of your restaurant. This is the right platform to represent the human side of your business and the passion of people who work there. This can help you build an emotional connection with your target audience to develop a loyal following. You can do this easily by adding fresh and professional content to your restaurant blog every week. The more content you add to your blog, the more people will come to know about your restaurant and its services.
Tips to Write a Good Blog Post for Your Restaurant
Now that you know how important blogging is to your restaurant’s success in this digital world, you need to know the basics of starting a restaurant blog and writing engaging blog posts. Once you create your business blog, the next step is to create compelling content to upload on that blog. Here are some key points you need to keep in mind to come up with engaging content.
- Create strong and captivating titles to grab the attention of your readers
- Include your personal perspective or a personal touch to your content
- Break up long blog posts by adding subheadings, pictures, and graphics
- Add bullet points
- Your blog should be entertaining but professional
- Ensure the content you’re posting is original, don’t copy from other blogs
- Don’t forget to customize the theme of your blog
By following these tips, you can definitely create blog posts that convert leads into customers in your restaurant. If you find you’re too busy to write blog posts for your restaurant blog, try featuring guest posts from other bloggers and chefs.
The Key Takeaways
The benefits discussed above show how a professional restaurant blog can help you bring in a large number of loyal followers. Setting a blog for your restaurant business does not cost much. With tools like WordPress, and freelancing resources building a business blog has become easier than ever. A business blog allows you to stay connected with your target audience and hopefully get them in your restaurant.