Whether your business is just starting out or already established, one of your main questions is probably how to get pressure washing customers. No matter how good your services are, you can't just rely on word-of-mouth to bring in the customers. Instead, you need to be proactive and start thinking of ways to actively market to your customer base. Here are some helpful strategies for growing your business.
Brush Up on Your Online Advertising Skills
It's probably no surprise that the main pressure washing advertising tip is simply to get online. In modern times, the majority of new clients find businesses through the internet. Therefore, you need to make sure your pressure washing marketing can reach the widest audience possible. Online pressure washer advertising doesn't have to be confusing or high-tech. All you have to do is follow these tips.
Create a clean website that makes it easy to book appointments
One of the most important things is simply having a nice, easy-to-read website. If customers cannot load your website or find the information they need, they are likely to click "back" and go check out your competitors. You need something that clearly states who you are, what services you provide, and how to hire you.
Ideally, the website should have a form that lets people book pressure washing visits as well. All you need to do is integrate your site with online booking software. This streamlines the scheduling process, so you work less. It also ensure customers don't have time to second-guess whether they need pressure washing services in the time between clicking on your website and scheduling a cleaning.
Follow these six golden guidelines to make a website that works well for digital marketing:
- Have a menu at the top of the page that quickly guides customers to important web pages.
- Avoid using annoying pop-ups or ads with sound.
- Clearly list your phone number and contact information at the top or bottom of the page.
- Make sure the website loads on both mobile and computer browsers.
- Don't be afraid to hire help if you've never designed a website before.
- Add a few personal touches like a company logo or photo.
Make sure your Google My Business page is set up properly
Google My Business is a service run by Google to provide information on local businesses. It lets companies set up a profile on their business, so customers can easily find out accurate business hours and other essential details. This ensures that when someone Googles your company name, they get directed right to your website.
This free service from Google also provides a lot of useful analytics, so it's definitely worth taking the time to set it up. You can see things like what Google searches lead people to your pressure washing website and where most of your customers are from. This gives you the information you need for more targeted online advertising.
Generate content that attracts power washing leads
Content marketing is a special type of digital marketing that focuses on search engine optimization (SEO). It involves creating blog posts, articles, and other content that contains helpful information your customers would like to see. This content contains commonly used keywords, like "pressure washing near me," so when people search for those keywords, your power washing company shows up.
SEO content marketing can be a great way to establish yourself as a leader in the local power washing field. What sort of content should you write about? Here are some fun ideas for pressure washing articles:
- 10 Amazing Before-and-After Shots of Pressure Washing
- How Often Should You Pressure Wash Your Home?
- The Do's and Don'ts of Pressure Washing
- 5 Signs It's Time to Pressure Wash Your Home
Invest in your business with paid digital marketing
There's a lot of online marketing you can do just by having an employee spend a little time at the computer. However, your reach will be a lot broader if you pay for some help with power washing advertising. All you need to do is make a few basic pressure washing ads and pay for companies to display them.
This might seem pricey, but on average, companies make $2 for every $1 spent in advertising. You can save even more by using a targeted pressure washing ad. Thanks to modern technology, it's possible to get incredibly targeted with your ads. For example, you could specifically ask Google to show your ads to people who have recently searched for things like "cleaning the outside of a home" or "dirty driveway." This ensures your company is shown to people who are likely to need your services.
Appeal to your community with social media
Another great resource for online marketing is social media. Social media is a great way to make your business stand out from other similar-sounding businesses in the area. Here are some ideas for how you can create an appealing brand reputation with social media:
- Take videos of pressure washing projects: Did you know there are online viewers who like watching well-done cleaning projects? Appeal to this group by taking videos of your jobs and posting them on YouTube and TikTok.
- Have a Facebook profile: Create a business page on Facebook for your pressure washing business. This is one of the first social media sites people look on, so it's a nice way of consolidating all your content.
- Post before-and-after shots: A picture is worth a thousand words. It helps to show the quality of your work, and it appeals to those with shorter attention spans. Take a photo before and after each project and edit them into a simple post for Facebook and Instagram.
- Find professional connections on LinkedIn: This site is great for getting in touch with local contractors who hire pressure washers.
- Don't forget about Craigslist: This often-forgotten message board can be an easy way of making local connections. You can advertise your services and market yourself to people looking for help.
Pay attention to online reviews
A lot of companies are dismissive of online reviews, but it's worthwhile to monitor them. Customers often pick pressure washing companies based on who has the highest rating. However, it can be tricky to start getting good online reviews.
Even satisfied customers tend to forget to post a review unless they're reminded. Take the time to ask customers to post a review online, so you can get more positive feedback. And if there's negative feedback, remember that it's a valuable PR opportunity. Respond politely, explain any mitigating circumstances that led to the issue, and emphasize that you've taken steps to ensure the problem won't happen again. Avoid arguing or insulting reviewers since this can reflect poorly on your business.
Partner With Other Professionals
A lot of pressure washing companies mainly target private homeowners. However, you can get even more customers by turning to fellow professionals. Local contractors, building managers, and landscapers often need help from pressure washers. By building a relationship with these professionals, you can easily get lucrative contracts.
Offer discounts for commercial pressure washing
One easy way to convince a professional to work with you is by offering a discount. Suggest that a potential partner agree to work with you for a set amount of jobs, and then you can give a discount for bulk services. This lets you get your foot in the door and create a mutually-satisfactory arrangement.
Provide incentives for customers that partners send your way
In addition to hiring you directly, many professionals can also send other customers your way. Take the time to network with fellow small businesses and give them coupons they can offer to their customers. By recommending each other to the same customer base, both you and your partner can increase your amount of clients.
Focus on Building Strong Relationships With Customers
Don't get so caught up in your new customers that you forget the old ones. As a business owner, the client relationships you build are invaluable. Pressure washing tends to be a repeat service where clients regularly schedule cleanings. Taking the time to reach out to past clients can help prompt them to sign up for a new appointment. This can be an easy way to boost sales without having to desperately chase down a new target audience.
Send calls and emails to check up on existing clients
How do you convert a one-time customer into a repeat customer? The best way is by keeping in touch with clients. Use customer relations management software (CRM) to keep track of customers and let you know when it's been around six months since a customer's last cleaning.
Call or email the client to let them know you're grateful for their business and ask if they'd like another session. The quick reminder can make people realize, "Hmm, my home is looking dirty again, so I should schedule a pressure washer cleaning."
Try using postcards to advertise your business
Traditional mail can be another great way of staying in touch. Just remember that most customers don't want to deal with bulky envelopes or pamphlets. Instead, stick with a simple postcard that can be read the second your customer checks their mail. This is an easy, no-fuss way of giving your valuable customers special promotions or fun deals.
You can keep your postcards strictly promotional, or you can use them as a way of sending customers holiday greetings.
Old-School Marketing Tips That Still Work
A lot of pressure washing marketing strategies rely on relatively new technology like social media marketing or digital SEO. However, the reality is that a lot of old tried-and-true marketing techniques still work in modern times. Things like giving out power washing flyers can be surprisingly effective. Here are a six strategies to try out at your company:
- Leave a flyer at the five neighboring buildings around your current job.
- Post print ads in local newspapers and magazines.
- Create a commercial to run on your local radio station.
- Cold call potential power washing leads and ask them if they need assistance.
- Use a billboard to build brand recognition in your community.
- Visit local businesses and leave handouts about your business.
Build a Strong Reputation That Keeps Customers Coming Back for More
All of these ideas can help you attract more customers to your power washing business. However, remember that it's not enough to just get new customers. You also need to make sure you hang onto the customers you have.
To do this, it's essential to keep providing high-quality pressure washing services. Try to focus on training employees to thoroughly clean people's property without any damage. In addition to doing a great job, try to also provide good customer service. People are more likely to stay with your company when you make it easy and pleasant to book services, pay bills, and find out more about your company.
If you want your business to run as smoothly as possible, you also need to stay up to date on all legal and financial matters. One of the most important things to have is pressure washing business insurance. In addition to making sure you comply with business regulations, your power washing insurance will also protect you from unexpected issues.
CoverWallet is here to help with all your business insurance needs. Our team can suggest customized insurance plans and offer you free estimates. Contact us today to find out more about our services.