The thought of being your own boss is an appealing one, but the road to success for small business owners is a long one. Motivation and determination may get you to start your own business. However, if you want to succeed, you need to know the ins and outs, the strengths and weaknesses of your brand. This will enable you to plan the right marketing strategy for your target audience. Once you’ve got your plans laid out, then it’s time to start promoting your business. Here are some tips that will help you promote your startup:
1. Build up your email list
When you’re just starting out, you need to get the word out there about your startup. Money might be tight in the early stages, so you need to use as many free marketing resources as possible. One great option you should make the most of is email marketing. This form of digital marketing will get you the most bang for your buck. According to one survey, email marketing offers a 4400% return on investment (ROI), meaning you’ll get back $44 for every $1 you spend.
Marketing your startup via email is a very fast and cost-effective means of reaching your target audience. There’s lots of free software out there that can automate the process of sending emails so you won’t have to manually send hundreds of emails. Major email marketing strategies that you can employ to promote your new business include:
- sending weekly newsletters,
- new product or service announcements,
- promotional discounts and offers
- Include landing pages in your emails that will cause your potential customers to take an action
2. Use social media
Again, it’s all about getting the most out of a small budget and social media is another great and cheap way to boost your marketing efforts. It’s also a great way to engage with your customers to get them to buy your product. Many shoppers will research your company on social media before they buy, so your presence there is important. So, how can you exploit the influence of social media to draw attention to your new business?
- Sign up on social media channels where you will find most of your target audience.
- Make sure you portray the kind of image that aligns with your target audience on your social media profiles.
- Ensure your content is engaging, fun and relevant to your audience.
- Allocate time to respond to comments on your posts as you build your social media activity.
- Post content that will send traffic back to your website through landing pages
- Reach out to social media influencers and ask them to promote your business. This will open your business to new markets and also help you increase trust and recognition. However, ensure you use influencers that are relevant to your industry.
Managing all your social media pages can be a very daunting task. However, there are several free or paid versions of software that can help you manage all your social media profiles. These mobile apps will help you automate the process of posting content on your social accounts in a timely manner.
3. Start your own blog
Most of your customers are going to find your business through Google or other search engines, so it’s important for you to have at least a basic understanding of search engine optimization (SEO). With constantly changing Google search algorithms, it’s important that you regularly update your website with fresh and unique content to improve your content marketing efforts. You should consider having a blog to post relevant and search engine optimized content to ensure a high search ranking.
- You can start out with a free blog for your website from Wordpress and Squarespace
- Having a blog with relevant content will help increase your search rankings on Google
- Post fresh and insightful blog post regularly that will make users to check your site often
- Use keywords that are relevant and specific to your industry in your blog.
As your business grows, consider hiring an SEO manager to handle this important aspect of your digital footprint.
4. Stay up-to-date
As a small business owner, it’s important to stay in the know regarding industry trends. This will help you keep up on what is trending and what’s not. Paying attention to the market trends in your industry will help you:
- Stay knowledgeable about the new technologies in your industry.
- Know how to implement these technologies to achieve success in your business.
- Have information about new opportunities or innovative offerings available for your business.
- Be relevant in your field and be perceived as an expert.
5. Be an industry expert
As a business owner, you’re not just selling a product or service; you’re also solving a problem for the consumer. Your potential customers are not concerned about your product; they care more about the solution you can provide for them. If you’re an industry authority, people will trust your brand and product and will be more likely to buy it. So how can you earn their trust?
- Volunteer to speak at industry events and conferences.
- Offer to give interviews on podcasts, TV shows, newspapers, and magazines, etc.
- Instead of focusing on your product, focus on the problem it’s solving and the solution it’s providing.
People will believe more in your brand when they see and hear you offering expert advice to other businesses. This is what makes a difference between being the owner of a small business and being a visionary entrepreneur, a leader.
As a startup owner, ensure you are constantly updating your marketing strategy to stay relevant in your industry. Customer habits and technology are always changing, therefore, it’s important for you to stay abreast on the changes that occur in your industry in order to succeed. Promoting your startup isn’t an easy task. However, if your product is the real deal, be yourself, and follow these tips to market yourself to your potential customers.