Becoming a Real Estate Agent: Qualities that Sell
There are many things that can make you stand out as a good real estate agent. A top seller also needs to be able to build upon the specific qualities and skills that sell houses.
Here are the top 10 skills you'll need in becoming a good real estate agent that makes a killing in real estate.
1. Good Communication
In real estate, good communication is key. Homebuyers are looking for an agent who has exceptional listening skills. For many people, selling their property is an emotional decision, they want someone who can listen to their needs and concerns to find them the perfect home.
While some customers may rather speak with you on the phone, others may prefer to email or text you. You must be skilled in all of these forms of communication, and you must react quickly.
Remember that the majority of your time not spent with prospects will be spent networking with coworkers, leads, and other contacts. You'll have to use yet more channels of communication with them. It's crucial to keep these folks in mind while you work to enhance your communication abilities.
2. Email Marketing Know-How
Email marketing is an effective tool that if done correctly can take you to the next level. You can use automation software to make your marketing easier. Just add your potential clients to an email drip campaign to keep your business top-of-mind for prospective.
CRM software (Customer Relationship Management) can enable you to keep in touch with your business associates and current clients. It also eliminates errors caused by doing repetitive tasks manually.
CRM software will provide you with the organization and effectiveness needed to properly manage your real estate firm. A CRM tool's main benefits are as follows:
- Easily obtaining new leads and clients.
- Increasing your sales with timed emails.
- Email automations that reduce manual labour.
- Building your own reputation and brand.
Your business will prosper more as your clientele grows, and building and keeping an active email list is a certain method to do so.
3. Build a Website that Generates Leads
The Internet is becoming a crucial resource while looking for a property. Without a real estate website or listing, real estate professionals may be missing out.
Although the majority of agents rely on repeat customers and referrals for their real estate leads, it's crucial to have a web presence to build brand awareness for your real estate firm. More business will eventually arise from a marketing and advertising agent's own brand.
Ron Stefanski from The One Hour Professor has named the following as the top 6 website builders for Realtors:
Pro tip: Make sure your website is SEO optimized.
4. Learn From a Real Estate Expert
When learning how to be a good real estate agent, it can be helpful to get advice from industry veterans. Look for a successful broker or an agent who is willing to mentor you. To become a successful real estate agent, you need to be able to explain liens, deed, encumbrances, title insurance, surveys, and more.
A good mentor can help you understand all the ins and outs of the real estate business. The more knowledge you have the better services you can offer your clients.
If you can't find a mentor to learn from, follow at least three of the top 10 real estate gurus on YouTube:
- Fredrik Eklund
- Stefan Aarnio
- Cody Sperber
- Desiree Patno
- Tom Ferry
- Chad Carroll
- Grant Cardone
- Barbara Corcoran
- Ryan Serhant
- Amy Bohutinsky
5. Work with a Team of Experienced Realtors
To be a successful real estate agent, consider partnering with an agency or associations. The credentials of the agency are your credentials as well.
Some of the team members might be better at specific things like technology, marketing, paperwork, etc so don’t be afraid to utilize their skills, and ask for help.
If you’re not working as part of an agency, it’s still important to form partnerships with other agents. This can really help you manage your clients.
6. Get Insurance for Real Estate Agents
As a real estate agent, you’re involved in one the most important transactions of an individual’s life, handling crucial legal documents and personal information. This leaves you exposed to potential lawsuits.
Real estate insurance is a central part of making sure your business is safe. Here are some policies you should consider:
Professional Liability: As a real estate agent, a vital aspect of your job is giving advice to your clients, but if your advice results in a financial loss for your client they could sue you. Professional Liability insurance will help protect you from these claims by cover legal expenses and settlements.
Cyber Liability: In today’s digital age, many transactions are handled online. But, this leaves your business vulnerable to cyberattacks. Cyber Liability insurance the expenses associated with a data breach or subsequent lawsuits.
7. Have a Budget for Your Real Estate Business Costs
A budget must be made and followed closely. Tracking your daily spending should be done, ideally before you debut.
Making a list of all the prospective expenses you could have is beneficial when you are first putting together your budget.
Here are the most typical real estate startup costs that we have discovered:
- Exam charges and Ongoing education
- Association costs & MLS fees
- Insurance for Real Estate Agents
- Taxes on self-employment income
- Promotional materials (keyrings, business cards, etc)
- Office equipment
- Vehicle costs
- Both mobile and internet services
- Services and goods for technology
8. Host Open Houses Regularly
Today, many homebuyers want to view pictures of the property before they visiting it, but nothing will beat seeing it in person. As a general rule of thumb, try hosting one open house per week. Make sure to get feedback from your clients so that you can make necessary changes.
To ensure maximum visibility, host your Open House on at least three of the following websites:
- The Multiple Listing Service (MLS)
- Your real estate agent’s blog/website
Regularity is key. If you don't have the time or resources to host an open house once a week in person, then do them virtually.
9. Plan Ahead to Resolve Problems
Experts in time management assert that work will take up as much time as you give it. Therefore, preparation is crucial! We must be adaptable in this field because time-sensitive obligations occasionally arise, but you should always set certain limits.
Time blocking, where you plan particular things at specified times, is particularly beneficial to some people. Make all of your customer conversations, for instance, between 9:00 and 11:00 every morning, or reserve Monday morning for responding to emails and planning the upcoming week.
It is simpler to complete activities in batches without having to divert your attention.
10. Organize Your Files & Emails Every Day
Real estate brokers frequently have a lot going on. Keep your paperwork organized since even slight errors might cause clients to leave, while significant ones might result in litigation.
Before choosing the system that works best for you, you might need to test out a few different organizational techniques. If you're lucky, your team or office will set you up, but for the most part, agents are left to sort things out on their own. Here are some suggestions to get you going.
Some agents opt to operate from their office, keeping all communications, correspondence, and papers on one safe desktop computer.
It's possible that you like working from different places, including your house, workplace, coffee shops, listed spots, or even your automobile.
Becoming a Real Estate Agent: Takeaway Qualities
The real estate business can be an exciting, fun and satisfying career. However, you should be prepared for the challenges ahead.
Having a plan, building a database of potential clients and hard work is the key to success in the real estate business.