Photography is something many people are passionate about. If you want to earn money doing what you love, becoming a freelance photographer is a great option. Having your own freelance photography career can give you liberty, satisfaction, and enjoyment. But it is important to know where to start. Running a successful business requires a lot of effort and patience.
Being a successful freelancer isn’t just about photography skills, you also need to tap into your entrepreneurial skills. In this article, we’ll take a look at some freelance photography tips to get your business off the ground.
Pick a Specialty
First and foremost, you need to determine what kind of photography skills you have. Is it stock photography, product photography, wedding photography, portrait photography, street photography, or a combination of different genres? First, you need to find out what you’re good at or what type of photographs you love to capture the most.
Make sure you know what type of tools and equipment are required to work in that particular genre. Having a clear focus can help you build a successful marketing strategy. Once you decide, start marketing your business in the industry to make some potential customers.
Get the Right Equipment
Another secret for a successful freelance photography career is – invest in the right equipment. If you’re thinking of becoming a serious freelance photographer, it’s obvious that you can’t just rely on a mobile phone. To take high-quality photos, you need to have an up-to-date digital camera and lenses. A good set of lenses will make all the difference in the quality of your photos, but they can also cost a pretty penny. Consider it a worthy investment that will pay off down the line.
Depending on the type of photography, you may also need lights, reflectors, and diffusers to make sure you’re capturing the best pictures. Apart from this, you will also need to have a computer and photo editing software to edit your photographs. There are many different editing tools out that that range in price, pick one that falls within your budget; you can always upgrade as you get more clients.
Form Your Business
This is another essential point that cannot be ignored. Before you design a logo or decide your hourly rate, you need complete legal formalities. Like any other business, your photography company will also require a license and legal permits to operate. In most states, you’ll be required to get a general business license. However, if you’re operating out of your home, you may also need to have a Home Occupancy Permit. It’s important to check with your local municipality to make sure you meet all the requirements.
Having the right insurance coverage is something that every freelancer must have. No one likes to think about worst-case scenarios but accidents are inevitable, and they can happen anytime. That’s why you need to get insurance coverage to protect your business with insurance.
Having a liability insurance policy can protect you and your photography equipment from claims of defamation, bodily-injuries, alleged failure to deliver contracted services, and others.
Here are some basic policies freelance photographers should consider:
- Professional Liability: This policy will cover you from claims associated with failing to meet a requirement by a client.
- General Liability: This is often a legal requirement for all business owners. For freelance photographers, this policy covers you in case you damage someone’s property while working.
- Cyber Liability: If you plan to handle any customer or payment information online, this is a vital policy. It protects your business from claims associated with data breaches.
- Commercial Property: This will cover your office, studio, and equipment in case it’s damaged.
- Inland Marine: As a freelance photographer, chances are you’ll be traveling a lot to different locations. Inland Marine and damage to your equipment that happens in-transit, something Commercial Property usually doesn’t cover.
- Commercial Auto: If you plan on using a company vehicle to get to job sites, this policy covers the costs associated with accidents.
Insurance for photographers doesn’t need to be complicated or expensive; all you need is an online application to get a quote. Once you purchase your policies, you can access a certificate of insurance right away.
Build Your Portfolio
Last but not least, having an impressive business portfolio can make a huge difference in getting one step closer to start a successful freelance photographer career. Every portfolio should begin with a website link to your business. For that, you need to build a professional photography website.
Your portfolio should show off your high-quality work to potential customers through your website and social media platforms. This will help you spread the word about your freelancing business.
Remember to keep your target audience in mind when crafting your online portfolio. For instance, if you want to market yourself as an event or wedding photographer, don’t fill your portfolio with product shots. Make sure that you’re adding relevant photos to attract the right audience.
With these freelance photography tips in mind, you’ll be able to begin your career as a freelance photographer. In addition, have confidence in yourself! Believing in yourself is an essential element to keep yourself going in the long run.