Today almost everyone owns a smartphone and in this age of mobility, it has become impossible to live without these hand-held devices. In fact, according to a survey, more than 85% of the population in the U.S owns a smartphone.
The reason behind this is that these apps have made our lives convenient and easier. Now, the question is - does your business need a mobile app? The answer is simple ‘YES.’
According to a report by Statistica, Google Play Store alone has 3.5 million apps and the App store has more than 2.2 million apps. This shows that virtually every business has its own mobile app.
Let’s talk about the reasons for having a mobile app for a business.
Build Loyalty With Your Customers
Customer loyalty is a major incentive for you to create a mobile app for your business.
According to statistics, the average American spends over 2 hours a day on their mobile devices. This is the time when they open apps they are loyal to.
A mobile application enables your business to communicate with the customer directly. In-app ads, promotion, and purchases have a larger impact on customers than social media ads, email marketing, and roadside banners.
Take Starbucks for example, they offer a unique start point system in their app that gives rewards to the customers when they visit their local Starbucks store. So, to earn those reward points, customers need to stay loyal and keep visiting their neighborhood Starbucks.
To Create Brand Awareness
Every business wants their brand to be the first thing in the mind of people when they recall specific products and services. This is the point where mobile apps play a crucial role. Mobile apps help a business in creating brand awareness. They attract the attention of the audience to the brand through different marketing campaigns, allowing them to develop relationships with them.
Make sure your business app has certain features that your customers will adore. The more often you get your customers involved with your application, sooner they will be more inclined to purchase their products and services.
To Increase Profits
Customer satisfaction means increased sales. If your customers are satisfied with your products and services, they will buy more and also recommend you to others. Today, the internet has become an important part of people’s life. They are connecting to the internet via their mobile devices. If you have a mobile app, you will see a huge sale in your profits and sales.
For example, when Domino’s launched its app in the UK the company saw a 28% increase in sales with six months of the launch, a very impressive number! Currently, over 50% of Domino’s customers place their orders on the mobile app. This should give you an idea of how an app can greatly boost your sales.
To Increase Accessibility
Trying to reach clients from different markets can seem impossible, however, an app is a great way to get exposure for your business on different devices. For instance, as a business owner, when you send notifications to your customers, it will encourage them to visit your app, look deals, and chances are they will make a purchase.
Small businesses always look for the easiest way to solve the problems of their customers. If your app can help customers to solve their problems, it gives your brand a clear boost. When you create an app, you need to ensure that it possesses problem-solving features. In short, having an app for your company will take your customer service to the next level.
Your Business Looks Better
A business with a mobile app will always get noticed. If your potential customers are trying to pick between you and your competitor, the convenience of mobile application can help them in making the final decision. A mobile app will also help at SEO value to your company, meaning it can help your business appearing higher on Google’s search pages; the higher the ranking the better!
Mobile apps have many features which make them one of their own kind. For instance: push notification. This feature allows a business to send a notification and message on any mobile device, anywhere and anytime. It helps businesses to keep their customers updated about deals, offers, news, etc. Other than this, a mobile app offers several personalization options. It includes location alerts, better user experience, and easy-to-access payment system, which is convenient for the users.
Insights and Feedback of Customers
Every brand cares about the feedback of customers and with the fast growth of digital services, customer feedback has become essential than ever. The feedback received from customers can make or break the reputation of a business.
Mobile apps are not only useful for collecting valuable data from the customers and get a clear picture of your sales and growth trajectory, but also for receiving customers feedback and suggestions. These can also help you modify your marketing campaigns and make them even more focused and driving results.
So, Does Your Business Need a Mobile App...
In today’s mobile era, it is not wrong to say that almost every business has realized the importance of mobile devices and how they work to attract new customers. When it comes to mobile, small businesses can either afford a mobile app or a mobile-friendly website. However, both of them has their own benefits and limitations.
A mobile app makes a business stands apart from its competitors. A small move from a mobile app can also lower down the cost of promotion and digital marketing significantly, gaining huge competitive leads. The above-mentioned reasons clearly explain why a small business requires a mobile app. If you don’t have a mobile app, it’s high time to get it NOW!