In this highly technological and fast-paced world, consumers are embracing the ability to buy products and services online. And who wouldn’t, with the internet’s innovative product offerings, cutting-edge solutions, convenient shopping experience, and wide variety of options to choose from? While e-commerce is growing stronger and more popular than ever, the market can also be ruthless and highly aggressive.
As a startup with an online store, you’ll need to have robust marketing campaigns to survive the busy and ferocious world of e-commerce. By creating powerful marketing strategies, you’ll be able to build a strong online presence and reach your target audience easily. Keep in mind that it’s hard to make a name for yourself, and you’ll need to be fully equipped with the right advertising tactics to succeed and ensure success in the tightly packed global landscape.
These simple but very effective digital marketing tips, when utilized correctly, will help you create a solid plan and lay a long-term foundation for your business.
Tip 1: Define your market
Marketing for an e-commerce startup can be a laborious and challenging process, but identifying and defining the right audience helps narrow down the tasks you need to do to efficiently promote your products or services. One great way to determine your market is by creating an avatar of your perfect customer. Make sure to establish the age, gender, location, source of income, and personal goals to make it as realistic as possible.
Then, capitalize on the devised data to understand their journey in each and every step of the buying process. Awareness is the stage where customers realize they need something, followed by consideration where they start searching for solutions online. The next stage would be preference where potential customers narrow down their options and perform the actions to make a purchase. The last stage is loyalty, and this is where you need to keep them well-engaged with your brand.
- Provide good after-sale customer service to establish repeat business.
- In everything you do, refer to the avatar to recognize the needs of your clients.
- Use the knowledge you have to influence customers throughout the buying process.
Tip 2: Know your competitors
Even if you are the first e-commerce store to introduce an exclusive product to the market, or believe yourself to be the only business offering these kinds of services, the digital industry is not without competitors. Even if you don’t plan to compete with other providers, in a day or two you’ll be sharing the same target market. For your marketing strategy to materialize, it is imperative that you know who your competitors are.
Doing extensive market research is the first thing you’ll need to do to recognize the top performers within your niche. You should be able to identify the strategies they use and the products they offer to attract customers. Instead of sending rivalry signals, use the information to acquire ideas and improve your products or services to make them better.
- Doing this will help you stay one step ahead from your competitors.
- Focus on your USP or unique selling proposition to differentiate your e-commerce website.
- Win the market by giving your customers a reason to trust your products and business.
Tip 3: Work on your SEO
“The best place to hide a dead body is page two of Google.” True or not, Search Engine Optimization is critical to the success of your startup business. SEO drives traffic to your store or website. When people search for a particular product or service, they use search engines to look for results, and if your business is nowhere to be found online then customers won’t be able to see your offerings.
Your marketing plan must include ways to strengthen and leverage SEO to your advantage. However, it takes time to put your business at the top of search engines, so you’ll need to start working on your SEO as soon as possible. Additionally, there’s more to SEO than knowing the right set of keywords. Content marketing for example is effective when it comes to increasing web traffic and backlinks.
- SEO requires technical proficiency, consider hiring specialists if this isn’t your forte.
- Increase your online visibility by regularly publishing blog posts with fresh and accurate content.
- Optimization results are not instant, use tools like MOZ to measure effectiveness.
Tip 4: Think social!
Marketing for an e-commerce startup wouldn’t be complete without harnessing the powers of social media. Facebook, Twitter, Instagram, YouTube, etc., there are dozens of options but it’s nearly impossible to use all these platforms at once to generate buzz for your digital business. Instead, pick a few channels that you can commit to and create a strong social media marketing campaign to reach your target markets.
Use Facebook to interact with your customers, post something on Twitter to elicit pertinent market information, or share photos on Instagram to gauge the interest of your clients. You can also use social networks to visit competitors’ profiles, or browse relevant information that will benefit your business.
- Provide unique, interesting, and valuable posts for your followers.
- To maximize growth, regularly update your social media accounts.
- Consider tapping social media influencers to help build your brand identity.
Tip 5: Get the right KPIs
After you’ve made all your e-commerce marketing efforts, it’s time to determine if those actions are making an impact on your business and your customers. When measuring the effectiveness of your campaigns, you need to first establish the goal or objective you want to achieve from them. Do you want more traffic? Are you planning to measure customer engagement? Are likes more important than shares or views?
When dealing with campaign effectiveness, there’s no better workaround solution than knowing the right KPIs or Key Performance Indicators. These are the values that demonstrate the effectiveness of your efforts on achieving your goals and objectives. These values can be click through rate, lead conversion rate, returning visitors, SEO traffic, growth of followers, and more.