In this highly technological and fast-paced world, consumers are embracing the ability to buy products and services online. And who wouldn’t, with the internet’s innovative product offerings, cutting-edge solutions, convenient shopping experience, and wide variety of options to choose from? While e-commerce is growing stronger and more popular than ever, the market can also be ruthless and highly aggressive.
As a startup with an online store, you’ll need to have robust marketing campaigns to survive the busy and ferocious world of e-commerce. By creating powerful marketing strategies, you’ll be able to build a strong online presence and reach your target audience easily. Keep in mind that it’s hard to make a name for yourself, and you’ll need to be fully equipped with the right advertising tactics to succeed and ensure success in the tightly packed global landscape.
These simple but very effective digital marketing tips, when utilized correctly, will help you create a solid plan and lay a long-term foundation for your business.
Marketing for an e-commerce startup can be a laborious and challenging process, but identifying and defining the right audience helps narrow down the tasks you need to do to efficiently promote your products or services. One great way to determine your market is by creating an avatar of your perfect customer. Make sure to establish the age, gender, location, source of income, and personal goals to make it as realistic as possible.
Then, capitalize on the devised data to understand their journey in each and every step of the buying process. Awareness is the stage where customers realize they need something, followed by consideration where they start searching for solutions online. The next stage would be preference where potential customers narrow down their options and perform the actions to make a purchase. The last stage is loyalty, and this is where you need to keep them well-engaged with your brand.
Even if you are the first e-commerce store to introduce an exclusive product to the market, or believe yourself to be the only business offering these kinds of services, the digital industry is not without competitors. Even if you don’t plan to compete with other providers, in a day or two you’ll be sharing the same target market. For your marketing strategy to materialize, it is imperative that you know who your competitors are.
Doing extensive market research is the first thing you’ll need to do to recognize the top performers within your niche. You should be able to identify the strategies they use and the products they offer to attract customers. Instead of sending rivalry signals, use the information to acquire ideas and improve your products or services to make them better.
“The best place to hide a dead body is page two of Google.” True or not, Search Engine Optimization is critical to the success of your startup business. SEO drives traffic to your store or website. When people search for a particular product or service, they use search engines to look for results, and if your business is nowhere to be found online then customers won’t be able to see your offerings.
Your marketing plan must include ways to strengthen and leverage SEO to your advantage. However, it takes time to put your business at the top of search engines, so you’ll need to start working on your SEO as soon as possible. Additionally, there’s more to SEO than knowing the right set of keywords. Content marketing for example is effective when it comes to increasing web traffic and backlinks.
Marketing for an e-commerce startup wouldn’t be complete without harnessing the powers of social media. Facebook, Twitter, Instagram, YouTube, etc., there are dozens of options but it’s nearly impossible to use all these platforms at once to generate buzz for your digital business. Instead, pick a few channels that you can commit to and create a strong social media marketing campaign to reach your target markets.
Use Facebook to interact with your customers, post something on Twitter to elicit pertinent market information, or share photos on Instagram to gauge the interest of your clients. You can also use social networks to visit competitors’ profiles, or browse relevant information that will benefit your business.
After you’ve made all your e-commerce marketing efforts, it’s time to determine if those actions are making an impact on your business and your customers. When measuring the effectiveness of your campaigns, you need to first establish the goal or objective you want to achieve from them. Do you want more traffic? Are you planning to measure customer engagement? Are likes more important than shares or views?
When dealing with campaign effectiveness, there’s no better workaround solution than knowing the right KPIs or Key Performance Indicators. These are the values that demonstrate the effectiveness of your efforts on achieving your goals and objectives. These values can be click through rate, lead conversion rate, returning visitors, SEO traffic, growth of followers, and more.
For any eCommerce startup, the main goal is to generate sales. But for customers to click the “buy” button, they first need to find your product landing page. However, that won’t happen if your page isn’t optimized to boost conversions.
So, what can you do to optimize your eCommerce website? Take a look at the tips below.
Your product landing page should boost user confidence. It should provide all the necessary information required to make the buying process straightforward and easy.
For this to be possible, every product landing page needs to include these four basic elements:
Now that you know what needs to be on your product pages, let’s look at some more specific components required by eCommerce startups for product page optimization.
With eCommerce, distance is not a barrier for your business. You can sell your goods to anyone in the world. However, since your customers are online, they cannot touch, examine, taste, or test your products before they buy. They rely on the product images they see on your online store to make a buying decision.
That’s why the importance of product photography on your eCommerce product page cannot be overemphasized. It’s your opportunity to create a user experience for your customers that casts your products in the best light.
A good product photo can help to enhance credibility and boost your conversion rate. So, ensure you have a quality product photos that your target audience can connect with.
The main objective of your online store is to get customers to hit the “Buy” button. This Call to Action (CTA) is the most important element of your eCommerce website. If this important CTA is not visible or obvious to your customers, it could result in a low conversion rate.
While you should make your eCommerce product page visually appealing with images and videos, you still need to have compelling text on your product page.
The copy on your product landing page is key. Your audience wants products that can solve their problems or improve their quality of life. Your eCommerce product page should easily show them how your products can help them achieve that.
Social proof can improve your conversion rate. It is a mild persuasive tool that can influence the purchasing behavior of your potential customers. Especially for new businesses, having social proof adds credibility to your brand and builds customer trust. Why does it matter?
Encourage your customers to leave reviews on your page. After you’ve made a sale, send a follow-up email and ask them to rate or leave a product review. The more reviews you have on your product landing page, the better for your business.
Your product landing pages are the most essential parts of your eCommerce website. When a visitor lands on one of these pages, make their experience count. Using these tips will help you design pages that will subsequently boost your conversion rate.
Keep in mind that you don’t have a personal store where customers can actually see and feel your products or services, which is why establishing trust is one of the most important aspects of boosting your sales. The problem with online selling is that due to its dodgy nature, people shy away from buying things online thinking that it is fraudulent or deceitful.
To counter this, you need to make your customers feel safe whenever they are browsing your e-commerce store. A recent study found out that 77% of customers read reviews before they make any purchase online. And, as an e-commerce entrepreneur, you need to capitalize on having great product or service reviews to entice customers. On top of that, you should create a safe browsing experience, especially if you are capturing sensitive data such as customer details and credit card information.
Another marketing strategy to boost sales is to encourage customers to buy more products or additional services than what they have originally purchased. Cross-selling is the art of persuading customers to obtain additional items on top of their first purchase. A good example would be offering phone accessories like screen protectors, cases, and power banks for customers who bought smartphones.
You could also practice up-selling to encourage buyers to spend more than what they have initially bought via upgrades. This technique won’t increase sales volume but it will boost your average sale value, leading to higher profits. Up-selling is a very common technique used by many sales agents. How many times have you heard the line “you’ll get the best value for money if you opt for a 43” TV rather than the 32” one?”
The next tip on how to boost e-commerce sales is to utilize the powers of paid media. When it comes to promoting your online business, nothing could be more effective than digital marketing. With the right advertisement, proper timing, and appropriate selection of channels, a single marketing campaign can bring hundreds of customers.
When using paid media, remember that it is essential to discover winning campaigns first before investing a whole lot of money on advertising. Always test the waters by spending smaller amounts on various campaigns and see how it goes. Don’t forget to define your audience and measure the success of your campaigns through tools.
People love to shop online because it is simple, fast, easy, and best of all convenient. However, the worst part of the buying process is finalizing and paying for the purchase. Cart abandonment is definitely real and almost 70% of shoppers leave their shopping cart right at the checkout page. If you want to boost sales, you need to push people to go ahead and complete the checkout process.
Don’t make the whole buying experience or availing services complicated, make it as simple and as easy as possible. Try to add a progress bar where customers can clearly see how many steps there are to complete the purchase. Also, incentivize your checkout page by offering coupons and discounts that need to be entered on the last step of the process.
The last tip on how to boost e-commerce sales is to prioritize customer service above anything else. Remember that customers want to be heard and that their opinions or suggestions matter. Convincing yourself that you have good customer service is always subjective, so instead, use objective metrics to measure the level of your online support system.
Do you have a platform where customers can easily contact you? What about updating the status of their delivery? What if there is a return or exchange? How they can reach you? Do you answer queries within hours of posting? Are you consistent when it comes to responding to clients? Do you practice conversational commerce? To increase your sales and customer base, make sure to: