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Former Nursing Executive Becomes Her Own Boss to Help Others Achieve Their Wellness Goals

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Dawn Aesthetics & Wellness in Tulsa, Oklahoma is a medical spa offering a wide range of services to help their clients live a healthy lifestyle. We sat down with owner Karen Kochell to learn more about her business and her experience buying insurance through CoverWallet.

How did you first get started?

I had been a nursing executive, working primarily in hospice and end-of-life care for more than 20 years, but I was much happier working with the patients than sitting behind a desk. So I decided to get my nurse practitioner license.

I ultimately decided I wanted something different, so I pursued a career in the aesthetics industry, working part-time for someone else. Three years ago, I realized it was time to be my own boss, so I rented a small room in a building and started taking appointments. 18 months ago, I took over that business, remodeled it, and added full-time staff and more equipment. The business grew so quickly that last month I moved to a new location twice the size of our original spa.

What are your favorite parts of working in the wellness industry?

We’re a full-service medical spa and offer treatments ranging from hair transplants, hormone replacement therapy, medically supervised weight loss, permanent makeup, massage therapy, acupuncture and more. Our clients come to us with a variety of issues. I love getting to see their faces light up when they see the results of our treatments. Getting to help them achieve their health and beauty goals is very satisfying.

Why did you choose CoverWallet?

As my business expanded, I added multiple insurance policies. CoverWallet made the whole process so easy. You guys were amazing to work with; I got a great quote and great service, I would definitely recommend CoverWallet to other small business owners.

If you’re in the Tulsa area be sure to check them out at