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Celebrating Small Business Saturday

November 26 is Small Business Saturday, a national day to celebrate local businesses and all the amazing things they do in their communities.

1 mins readNovember 22, 2022

November 26 is Small Business Saturday, a national day to celebrate local businesses and all the amazing things they do in their communities.

According to the U.S. Small Business Administration, small businesses make up nearly 99% of all companies in the U.S. When you shop local, more money stays in your community. A survey by Fundera found that for every $100 spent at a local business, $68 stays within the community. By comparison, when you spend $100 at a national chain store, only $48 stays in your local economy.

At CoverWallet, we believe small businesses are the heart of our communities. In honor of Small Business Saturday, here’s a look at some of the amazing things small business owners are doing, why they started their businesses, and an exclusive discount code you can use on Small Business Saturday.

Quotes have been edited for clarity and brevity.

Shape Your Destiny, LLC and Camp Shape, Destiny Owen

Destiny started her business because “I believe in helping others thrive to enhance joy in life for the individual and everyone around them.”

Use code Health20 for 20% off.

RachelBWell, Rachel Bonner

Rachel was inspired to help women in her community. “I wanted to provide a niche service that was important to women's health and is generally not a part of primary care medicine.”

Visit Rachel’s website here.

USA Rec Sports, Jason Ho-Ching

Jason describes why shopping locally benefits everyone. “Money never gets used up. It just gets circulated. Keeping that circulation in our communities means multiple families and businesses benefit from each dollar in circulation!”

Use code SMALLBIZSAT for 50% off registration.

Dark Knights Chess, Anthony Guerra

Anthony runs a family-owned and operated business that teaches and promotes chess to people of all ages. As part of the business, he provides services to the Rio Grande Valley and Houston and private services to other communities. When he’s not running his business, he enjoys making smoked meats!

Mention CoverWallet for 5% off your first month of private lessons.

The Live Sounds Of Sosa, Ken Sosa

Ken is a singer and performer who loves bringing his talents to people in his community. He advises other entrepreneurs, “Life is time; time is life. Be careful how you spend it.”

Mention CoverWallet for $75 off his services. You can contact Ken at

Homegrown Coffee Bar, Michelle Frazer

Homegrown Coffe Bar is a women-own, brewery-style coffee shop with hand-crafted coffee and pastries. Michelle explains why everyone should shop small, “Locally owned businesses build strong communities by sustaining vibrant town centers. Unlike chain stores, locally-owned businesses recycle most of their revenue into the local economy!”

Use ShopSmall2022 for 10% off.

Frenchfoodlovers, Audrey Candau

Audrey’s business started as a way to keep her French heritage alive while living in the U.S. “I started to cook french paté for my daughters, to make sure they will have the French taste! Suddenly it became Frenchfoodlovers for family and friends, and here we are today sharing with you!“

Get 10% off with the code ffl10.

Tull Home Decor & Furniture, Heather Tulloch

Heather owns a home decor and furniture retail business offering interior design services to brighten and shape peoples’ homes. A fun fact about Heather is that she’s also an accountant who loves challenges regarding numbers!

Use code SBB20 to get $20 off your order.

Sits and Wiggles, Jody Lawrence

Jody makes fun, homemade pet treats. Her love of animals sparked her entrepreneurial spirit. “I used to work with dogs and cats in the pet hotel industry for 10 years, where I would make the dogs creative treats. After leaving that job, I missed making treats. I made sure to include cat treats, as I have 2 of my own, Shade and Darkness.”

Buy two and get one free with code B2G1. Valid through the end of December 2022.

CoverWallet colleagues also shared some of their favorite local businesses.

Alicia Leonard from our New York City office is a regular at Babylon Cheese Cellar. “Babylon Cheese Cellar is a local business with the best products and the most attentive staff. We go here whenever we are going to be entertaining, and our guests always rave about how delicious everything is! I recommend making a cheese platter with their recommendations; you won't be disappointed!”

Dustin Johnson from our New York City office shops locally for his two dogs at DubDog. “I love their colorful and varied collars to show off some style for my pup. She switches between a few different ones based on the seasons and holidays. I also like that they have wide collars, which work great for my bigger pup and her long neck.”

Michele Stafford from our Houston office always goes local for rest and relaxation at Natural Forces Massage. “They are professional, clean, and friendly. The best massage therapists in town.”

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