Black Friday – one of the biggest shopping days of the year is just around the corner. It brings a huge opportunity for online businesses to make some good money. In 2018, between Thanksgiving Day and Cyber Monday online retailers raked in $7.9 billion. If you also want to cash-in on this opportunity, make sure you get ready for Black Friday in advance.
Below we have put together some tips on how you can prepare your business for Black Friday and Cyber Monday with the help of some amazing tools.
1. Prepare Ahead of Time
Start preparing for the biggest shopping day of the year as early as possible. Today’s shoppers start planning for big sales in advance, be prepared for people who have already started searching for Black Friday sales.
Airtable helps you store all your business-related information in a spreadsheet that is visually attractive. The tool can be used for tasks such as project planning, inventory tracking, CRM, and more.
Similarly, Asana helps you organize, track, and manage your work. Trello, on the other hand, helps you prioritize your projects in a fun and flexible way.
2. Organize Discounts
According to a report from Mckinsey, more than half of consumers will start researching Black Friday sales ahead of the holiday. To make the most of this opportunity you should organize your discounts and special offers well in advance. Review all your products and margins carefully and then run an amazing sales on your popular items.
There are several tools out there that can make this process as painless as possible. First, try Quickbooks, this tool lets you manage your sales and income by creating invoices to track sales by customer. This can help you pinpoint the types of discounts your customers are searching for.
Another great option is Shopify's Point of Sale (POS) system which makes it easy to create automatic discounts that you can apply to a customer’s shopping cart at checkout.
3. Test Your Systems
During Black Friday and Cyber Monday, your website may become overloaded from the extra traffic, causing your website to crash. This is the last thing you want to be dealing with during the holiday shopping season, so it's a good idea to test your systems beforehand.
Make sure your web server is capable of handling a spike in traffic. LoadImpact is an ideal tool that lets you test your server’s load capacity. You simply need to enter your website URL and hit the “Run Free Test” button.
4. Optimize for Mobile Payments
For the last couple of years, online stores are seeing more mobile purchases than desktop purchases. You can expect this trend to continue this year as well. So make sure your online store is well optimized for all types of mobile devices like smartphones and tablets. Your website should have a mobile-friendly theme so customers can have a positive experience while shopping and making payments.
To test how your store looks on a mobile device, you can use Google Search Console’s mobile-friendly test. While optimizing your store, don’t forget to examine the checkout process as well.
5. Get Your Social Media Plan in Order
Another great tip that will help you get ready for Black Friday--get your social media strategy in order. With a strong social media marketing strategy in place, you can create buzz around your upcoming sales.
Entice your prospects by posting creative posts on Facebook, Instagram, Twitter, and more. You may also create hero images and banners to announce your holiday sales.
The good news is, you don’t need to hire any graphic designer to get it done. Tools like Canva make it easy to design banners and posts, even if you don’t have an artistic eye since there are plenty of templates to choose from.
CreativeMarket also offers plenty of templates to meet all your social media needs.
6. Plan Your Marketing Campaign
During the holiday season, shoppers are more receptive to ads, therefore click-through rates can go up. However, the price for running an ad will go up as well, and that will put extra pressure on you to make your marketing efforts more effective.
At this stage, you need to focus on other marketing campaigns as well. For example, you can utilize email marketing, pitch your products to blogs and gift guides, and retarget your past customers and visitors.
GetResponse is a good tool that helps you engage with Black Friday shopper through various types of marketing, such as email marketing, marketing automation, auto sales funnels, and more.
7. Keep Track of Inventory
Along with planning your marketing campaign, you should make sure that your store can handle increased demand during the holiday season. Whether you manufacture your products yourself or rely on a supplier for your inventory, you should make sure your shelves are fully stocked.
The bottom line
Over the years, Black Friday has turned into one of the most important days of the year for businesses of all shapes and sizes. The biggest shopping day of the year helps businesses bring in additional revenue and grow their customer base. So, make sure you don’t let this opportunity pass you by. Get ready for Black Friday by planning out your marketing strategies and inventory in advance and you’ll be sure to see the cash rolling in.
CoverWallet aims to help all small businesses thrive. The opinions and recommendations featured here are those of our editorial team alone and are meant for informational purposes only.