The Top Tech Tools For Small Business in 2020

best small business software 2020

In today’s digital age, more and more businesses rely on software tools to help them keep operations running smoothly. We asked small business owners which tools they’ll be using in the new year, here’s a breakdown by category.

Editorial note: some quotes have been edited for grammatical accuracy. The opinions expressed in this article are those of the authors alone and not of CoverWallet.

best small business software 2020

For lead generation

LiveChat

Why small businesses love it:

“I love Livechat for a small business, especially in the service category, it is one of my most consistent way of converting website traffic into great leads. The cost is minimal and the opportunity to talk directly to consumers is incredible. It's great for customer service and support and new features like chatbots, etc. can help provide an assist.” - Aalap Shah, founder of 1o8, a digital marketing agency based in Chicago.

best small business software 2020

For time management

Harvest

Why small businesses love it:

“For the low monthly price, this can't be beaten. It easily handles my time working on client's projects, sends out reports and more. It has made my job so much easier and clients love the detailed reports they receive. I don't see switching from this any time soon.” - Jeff Moriarty, owner of JMoriarty Marketing

best small business software 2020

SmartBreak

Why small businesses love it:

“SmartBreak is an app that tracks my computer usage then locks my screen forcing me to take a short break. The frequency and duration of breaks are customizable. There's also a one-time snooze button in case you're concentrated on a certain task. When working long hours on creative projects, I tend to get tunnel vision. Taking frequent breaks helps me stay engaged with the project and get more work done in less time.” - Calvin West, Owner and Lyric Video Producer at www.calvinwest.com

best small business software 2020

Hubstaff

Why small businesses love it:

“Hubstaff is more than a simple time tracking software. Besides tracking time, Hubstaff takes screenshots of employee’s screens, enabling them to see how they spend their time and which tasks are more time-consuming and why. In that sense, Hubstaff is a great productivity tool that helped us to streamline our work and be more productive.” - Raj Vardhman, Co-founder of goremotely.net

best small business software 2020

Time Doctor

Why small businesses love it:

“When you transition from the 9 to 5 world into the world of entrepreneurship, the hardest adjustment you have to make is learning how to manage your own time. At first, I found myself wasting hours on unnecessary tasks or, even worse, useless distractions like social media. A friend recommended Time Doctor as a way to keep myself on task, and it’s been immensely helpful. Essentially, this app tracks your time and creates customized reports to show you exactly how you spend your days. You can use it to track remote employee productivity, too, which is a helpful way to ensure that you’re not being overbilled.” - Connie Heintz, President of DIYoffer

best small business software 2020

For project & team management

Trello

Why small businesses love it:

“I'd strongly recommend small businesses to use Trello, especially if they freelancers or have a remote, dispersed workforce. It's a visual project management tool that allows everyone to collaborate in an easy and organized way. You can use it to separate projects into tasks and track individual contributions and overall progress. Plus, you can add comments, upload attachments, create checklists, assigning due dates, and more. And everything happens in real-time, so everyone is always seeing the same information, across all devices.” - William Taylor, Career Development Manager at MintResume

best small business software 2020

Asana

Why small businesses love it:

“It's fantastic for project management, to-do lists and more. You can use a free version, or upgrade it to unlock all the features. I really recommend it!” - Amelia Whyman, Marketing Executive at Global App Testing

“This goes beyond a simple to-do list and allows us to track successes, failures, and projects at a wider business level as a whole team. Perhaps the most powerful tool is the option to assign subtasks. No matter what your industry is, being able to manage multiple tasks like this with ease is a huge win and something I would recommend everyone do with the aid of a tool like Asana!” - Mark Webster, Co-Founder of Authority Hacker

“We are a small team, which means that everybody working here is simultaneously working on several projects. That’s why we need to have something that can help us organize and streamline our work and help us successfully bring tasks to completion. We use it both for our in-house and remote employees, and we can see the progress of each job at any given moment.” - Ana Bera, Co-founder of SafeAtLast

best small business software 2020

Connecteam

Why small businesses love it:

“Besides managing your employees, you can communicate, operate, and train them through this software application. It offers a complete package that includes time tracking, job scheduling, employee records, and operational procedures. It has customizable features to enhance the learning experience like creating a professional course to train your employees. You can build a searchable library and can also conduct questionnaires and quizzes. The internal communication features enable the user to chat in both private and group conversations.” - Aqsa T., Senior Growth Marketer at Brandnic LLC

best small business software 2020

For communication

Slack

Why small businesses love it:

“It's one of the best team communication software out there, and it's free. Unlike other online communication tools, it's very easy to use, and that it comes with integration options. In fact, it is fully integrated with Google's office suite, which makes it easier to attach related documents for your team members' use. You can also install bots in every channel to perform different business functions.” - Pratibha Vuppuluri, Chief Blogger at She Started It, an online resource guide for working moms.

best small business software 2020

For accounting

Bench

Why small businesses love it:

“Bench is a bookkeeping software that has a personal team behind it and saves me from having to do any bookkeeping.” Evan B. Knox, founder of Caffeine Marketing

best small business software 2020

Quickbooks

Why small businesses love it:

“I recommend Quickbooks. It’s intuitive, easy to use and makes invoicing really easy. I’ve used it since September and will continue to use it in the future. I like that I can share with my accountant and it shows all my transactions easily.” - Eliza Erskine, founder of Green Buoy Consulting

best small business software 2020

Wave

“It’s a great piece of accounting software for single-person enterprises like mine, and I recommend it to all of the freelancers I work with, too. From payroll and payments to tracking income and expenses, this software does almost everything that Quickbooks does, but without the high monthly fee.” - Connie Heintz, President of DIYoffer

best small business software 2020

For email management

Spark

Why small businesses love it:

“Spark is my absolute favorite email client, it is almost as good as having an assistant go through all of my emails and sort them.” -Evan B. Knox, founder of Caffeine Marketing

best small business software 2020

For HR management

Vacation Tracker

Why small businesses love it:

“This software comes only as a Slack integration, and I’m sure all Slack users will love it. Requesting leave takes only seconds. All employees have to do is to type “/vacation” in their Slack chat, and after filling out a few short forms, their request is sent for approval. On the other side, managers are instantly notified whenever someone makes a leave request, and they can approve it on the spot. Furthermore, this software offers settings for customized leave policies to fit individual business needs and businesses can choose among sick leave, a day off, paternity leave, PTO, jury duty, and many more. There’s also a possibility of dividing leave tracking between several managers, each responsible for their team, and multiple offices. We love this software because it decreased our HR manager’s time spent on leave tracking and enabled our employees to avoid burnout and be their best productive selves year-round.” - Darko Jacimovic, Co-founder of whattobecome.com

best small business software 2020

Peoplehr

Why small businesses love it:

“Small businesses often have a mix of employees on salary and zero-hour contracts. Peoplehr.com is a great software I considered for many of my smaller, past projects. Its user-friendly interface is self-explanatory and allows people to manage their own time effectively with their calendar system -- meaning you can spend less time on HR and more time managing” - Domenic Carosa, Founder and Non-Executive Chairman at Bitcoin.com.au

best small business software 2020

For content management & marketing

EverWebinar

Why small businesses love it:

“EverWebinar has been a great anchor for our content marketing efforts by allowing us to record and distribute automated webinars to potential leads for three years now. The ability to load pre-recorded content and control how it's distributed, in either an on-demand or monitored basis, helps us attract new viewers every day. Moreover, the detailed analytics provided on the back end provides a snapshot into user engagement, demographics, and peak usage.” - Shaan Patel, Founder, and CEO of Prep Expert

best small business software 2020

Ahrefs

Why small businesses love it:

“I do most of the marketing myself, so I'm a huge fan of Ahrefs, the SEO tool. This tool helps me in developing my content marketing strategy. As someone who has built most of my business online, SEO is a crucial part of my business. This tool is the key to a successful content marketing strategy, and I'd highly recommend it as a solution for small businesses.” - John Linden, Owner of MirrorCoop


Editorial note: some quotes have been edited for grammatical accuracy. The opinions expressed in this article are those of the authors alone and not of CoverWallet.

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