Best Platforms to Sell Your Products On the Internet

If you’re wondering about the best platforms to sell online, we’ll show you several great eCommerce websites for both physical and digital products.

Best Platforms to Sell Your Products On the Internet

If you’re not selling your products online, you’re missing out on a valuable secondary revenue stream. In fact, many brick-and-mortar retailers have seen online sales outstrip in-store sales in recent years. The good news is that there are a ton of great eCommerce sites available for businesses, entrepreneurs, and content creators. We’re going to show you several great online selling platforms to help you get started.

What Is an Online Selling Platform?

Online selling platforms are also known as eCommerce sites, and they’re a great way to start an online business or add online sales to your brick-and-mortar business. You’re already familiar with sites like eBay and Amazon, but there are also lots of niche websites for selling products online that can deliver a targeted audience. You have you choice of over 100 online platforms to sell products to choose from, and you should pick the outlets that are the best way to sell online for your product or service.

If you’re wondering "What is the best platform to sell online?", you’re not alone. The answer is that selling on multiple platforms is usually the best choice. It also depends on whether or not you’re selling physical goods that need to be shipped, or digital content such as tutorials or podcasts. We’ll be discussing strategies for both.

3 Benefits of Selling on Online Platforms

We’re still dealing with an ongoing global health crisis, but eCommerce is growing like crazy! The year 2022 is a great time to sell products online because people are still staying home a lot more than they used to. They’re shopping online for a lot of different products and services.

What are the best products to sell online? Right now health and lifestyle products like skincare products and fitness equipment are selling well. Electronics, auto accessories and LED lights are always evergreen products, and a lot of entrepreneurs are now selling novelty T-shirts and craft products using drop shipping websites.

You can also sell virtual products online, such as music and instructional videos. Tutorials and master classes are a great way for lifetime learners to increase their knowledge and skills. You can also self-publish your e-book or create software and templates for creators to use.

Online sales offer a lot of great advantages for both buyers and sellers. Here are just a few of the great reasons to sign up for selling platforms or to create a website to sell products:

  • Quick Startup - Many eCommerce sites allow you to get started selling in minutes.

  • Established Programs - Most of these online marketplaces offer you a host of services, including advertising and order fulfillment services to help you skip some of the traditional challenges of creating your own online store.

  • Large customer base - Most eCommerce websites can deliver you a huge built-in audience to browse through your merchandise.

14 eCommerce Platforms to Sell "Physical" Products Online

If you have a physical product to sell, there are a lot of advantages of using eCommerce, and you have your choice of hundreds of websites. Here are our picks to sell on multiple platforms:

1. Shopify

What is it? Shopify offers a one-stop-shop for sellers, who can also port their listing to other channels such as Amazon and eBay. Shopify offers 24-hour merchant support.

Who is it for? It is for budget-conscious buyers interested in discounted shipping costs.

How much is it? Plans start at $29 per month.

2. Etsy

What is it? If you’re selling handcrafted goods, Etsy’s creative online marketplace allows you to list your products for only 20 cents. Etsy will also advertise your products on other websites for a small commission.

Who is it for? Etsy is for entrepreneurs, creators and crafters with handcrafted goods to market.

How much is it? It costs 20 cents per listing and a small commission on click through sales.

3. Amazon

What is it? Amazon is well-known as the most popular online store in the United States, and it also offers a selling platform. The startup costs to sell on Amazon are a little higher than other eCommerce sites, but you get a lot of seller support and more impressions than most other online marketplaces.

Who is it for? It is intended for brick-and-mortar retailers or online resellers.

How much is it? Plans start at $39.99 per month.

4. eBay

What is it? In addition to eBay’s online auction listing, you also have buy-it-now options to list your items at a fixed price.

Who is it for? This is for bargain hunters and motivated sellers. Buyers can also still make offers on fixed-price items, so be sure to decide how firm that you are about your asking price.

How much is it? Most items don’t require a listing fee.

5. Bonanza

What is it? This is a group of online shops offering a collection of goods. Bonanza is a bit like a virtual flea market. You can list your items at a free online "booth," and your buyers see everything at once.

Who is it for? It is suitable for any merchant with something to sell online.

How much is it? You only pay Bonanza a fee when your items sell, with a 50-cent minimum per sale.

6. Mercari

What is it? Mercari offers a simplified listing process using your smartphone. All that you have to do is snap a picture and list your item. Once the item is sold, the site sends you a discounted shipping label.

Who is it for? You never deal with the buyer face-to-face with Mercari, and it’s a great option for sellers who are always "on the go."

How much is it? There is no fee.

7. Wix

What is it? If you prefer to roll out your own site, Wix helps you design your own retail website using simple customizable templates.

Who is it for? This is for experienced sellers interested in developing their own sales portal.

How much is it? Wix is a fee-based site, but it allows you to accept credit cards without a fee and you don’t pay any commissions on sales.

8. Magento

What is it? Magento is a popular open-source eCommerce platform used by leading brands such as Samsung, Ford and Nike. Magento is highly customizable and fully scalable for growing businesses.

Who is it for? This is for experienced sellers interested in developing their own sales portal.

How much is it? It is free open source software with additional services available for a fee.

9. Chairish

What is it? Chairish is a specialty marketplace for fine art and home furnishings. Your listings are curated for review to ensure that they meet a minimum standard of quality, and Chairish will touch up your photos to make sure your items get the attention they deserve!

Who is it for? It focuses on boutique retailers selling luxury products.

How much is it? It offers consignment pricing.

10. Craigslist

What is it? Craigslist never charges a fee, and it is a great way for local buyers and sellers to connect. As long as you’re comfortable meeting a buyer face-to-face, Craigslist is always a great way to find customers prepared to pay with cash.

Who is it for? It is intended for local buyers and sellers.

How much is it? There is no fee.

11. Facebook Marketplace

What is it? Most people are on Facebook on a daily basis, and Facebook Marketplace is continuing to grow in popularity. Your customers can view your fee-free listings from the website or the mobile app and contact you directly for more information and to make a purchase.

Who is it for? It is intended for any Facebook user over 18 years of age.

How much is it? There is no fee.

12. NextDoor

What is it? NextDoor is well-known as a digital version of the traditional neighborhood watch programs of old, and it also provides a fee-free marketplace. Buyers in your neighborhood can find you easily and meet you in person for a cash sale.

Who is it for? It is for any NextDoor user over 18 years of age.

How much is it? There is no fee.

13. Newegg

What is it? Newegg bills itself as the "#1 marketplace for everything tech," and their website enables you to easily create great looking product listings in minutes.

Who is it for? You can sell electronics, computers and entertainment products on Newegg. It’s a great place to target almost 40 million buyers between 18 and 35 years of age.

How much is it? There is a commission rate of between 8% and 15%, and tiered membership options.

14. Ruby Lane

What is it? Ruby Lane is a marketplace for antiques, vintage collectibles and jewelry, and it gets over 1 million unique visitors each month.

Who is it for? It is for sophisticated and well-heeled buyers in the market for luxury items.

How much is it? It has no commission, but a $100 setup cost, $0.19 per listing and a tiered maintenance fee that starts at $79 per month.

Boost ecommerce sales

13 eCommerce Platforms to Sell "Virtual" Products Online

Brick-and-mortar retail is definitely in decline, and an increasing number of businesses are now operating online only. Additionally, consumers are becoming much more comfortable purchasing digital content, including downloads, streaming views and training content. You should choose a platform to sell online that can deliver you the right audience. Here are some great eCommerce and digital marketing platforms to sell online digital media content.

1. Podia

What is it? Podia offers an easy-to-use drag and drop editor to market your digital goods and physical products right away.

Top features? When you create your Podia account, you can create a membership section for your digital content. You can create instructional courses with downloadable content and market your services through affiliate programs. Podia integrates with Stripe and PayPal so that you can accept payments for memberships and content.

How much is it? Prices range from $39-$179 per month.

2. Sellfy

What is it? If you already have a social media following, Sellfy can help you market your digital and physical products to international audiences. You can get started right away using their intuitive tools, and create a storefront that only looks expensive!

Top features? Sellfy offers a lot of great resources for sales and order fulfillment. In addition to marketing your own digital content, you can also offer print-on-demand order fulfilment for additional revenue streams. You can also accept Stripe and PayPal payments on Sellfy with no transaction fees!

How much is it? Prices range from $29-$129 per month.

3. Samcart

What is it? If you’re marketing online services or tutorials accompanied by downloadable digital content, Samcart makes it easy to get started.

Top features? You can set up an online store with easy templates, and manage your inventory of products. Samcart offers pre-designed templates and advanced shopping cart capabilities for your online store. Samcart allows you to offer unlimited courses for an unlimited number of students, and you’ll never pay a transaction fee.

How much is it? Plans start at $49 per month.

4. Payhip

What is it? Payhip can help you monetize your social media content, sell digital content and offer access to members-only premium content in a matter of minutes.

Top features? Payhip offers a toolkit of sales and marketing resources, including discounts, affiliate programs and coupon codes. You can offer pay-what-you-want pricing for your content, and offer instant downloads. You’ll also have a responsive and secure checkout page and great integration with your other marketing tools.

How much is it? There are three plans ranging from $0-$99 per month.

5. SendOwl

What is it? SendOwl enables you to create one-stop-shopping for your e-books, music albums and physical goods.

Top features? SendOwl features a simple and easy-to-use backend interface and secure online order handling. You can connect easily with Shopify or your WordPress site and run your own affiliate program with built-in marketing tools.

How much is it? SendOwl offers a 30-day free trial; their standard plan is $15 per month.

6. Easy Digital Downloads

What is it? If you have a WordPress website, Easy Digital Downloads is a great way to sell content on your own without a lot of technical knowledge.

Top features? SEO is always a little more art than science, but Easy Digital Downloads gives you a great online toolkit to optimize your content for more organic sales from your blog or channel. You can sell themes or other WordPress assets, and create CRM and see analytics within your dashboard. You can also integrate with Stripe and add a shopping cart directly on your WordPress site.

How much is it? Annual plans start at $99 per month.

7. ClickFunnels

What is it? ClickFunnels is one of the most specialized tools around to help you convert views to purchases.

Top features? ClickFunnels helps you create a storefront for your digital products in minutes, and it offers a host of great tools to help you market and grow your online business. You can create your page on ClickFunnels in minutes and manage all of your tools and assets using one simple integrated dashboard.

How much is it? Clickfunnels starts at $97 per month.

8. Teachable

What is it? Online instruction and private coaching sessions are continuing to be in high demand, and Teachable is a great way to promote and deliver your services.

Top features? Teachable includes built-in features for graded quizzes and tracking progress with badges and certificates. They also train videos on a wide range of subjects to help you market your services and grow your business.

How much is it? Plans start from $39 per month.

9. Gumroad

What is it? If you’re a relative newcomer, Gumroad is a highly affordable tool to help you get started distributing your digital content.

Top features? Whether you’re selling music, software license keys or physical products, Gumroad will help you create a clean and effective landing page. Your customers can get their products instantly, and you can also offer subscription plans to give your fans access to exclusive content.

How much is it? Gumroad offers two plans to sell your digital products for $0-$10 per month.

10. Kajabi

What is it? Kajabi is a great place to market your podcast, tutorials or online course quickly and easily.

Top features? You can create a website storefront on Kajabi and increase your revenues by creating value-added service bundles. Your customers can access your storefront using a mobile app, and you can seamlessly integrate most standard payment systems with your Kajabi site.

How much is it? Plans range from $149 to $399 per month.

11. Koji

What is it? Koji is a great way to market coaching products and newsletters using a link-in-bio tool.

Top features? Koji is a great tool for social media influencers, and a great way to connect with new listeners or viewers. Each time that you appear as a guest on a blog or a podcast, you can market your digital assets to new audiences. You can also add a tip jar or create an online store.

How much is it? There is a fee-free use and only charges a certain percentage for each transaction.

12. Thrive Apprentice

What is it? Thrive Apprentice is another great WordPress plugin for experienced influencers and bloggers to sell their products directly on their own site.

Top features? Thrive Apprentice provides great WordPress integration with SendOwl and Thrivecart, and it includes an easy-to-use backend interface. The setup process is easy using the Thrive Suite template, and you can use the editor to create your course content in minutes!

How much is it? Instant access to Thrive Apprentice comes with the full thrive suite plan for a $228 annual fee.

13. Digistore24

What is it? Digistore24 offers a safe and easy way to market your product if you have a product that people find useful, even if you’re not an experienced salesman or marketing expert.

Top features? You can list your digital goods, software and memberships on their website, and DigiStore24 will market your products through their extensive affiliate networks. Digistore24 also offers a shopping cart widget and fraud protection, all for no fee.

How much is it? There is no fee.

Tips to sell online

5 Tips to Successfully Sell Your Products Online

There are no one-size-fits-all marketing solutions for physical or digital products, but successful companies do many of the same things no matter what business that they’re in. Here's a quick eCommerce starter guide to help you prepare for successful online marketing.

1. Optimize your product content

SEO is both easy and difficult. Many of these websites will direct a lot of traffic to your online store, but your listings need to be sufficiently descriptive. Include good pictures and accurate descriptions. Provide a sizing guide if you’re selling clothing, and make it clear if the item is being sold as-is or if you’re offering a warranty.

2. Be ready to advertise

A little bit of time spent advertising can go a long way. You should also include exit intent popups to offer a special deal to convert "looky-loos" into buyers.

3. Make the checkout process simple

When you fill an online cart, the last thing you want to deal with is a complicated checkout process. If your buyers encounter technical problems at checkout, you can count on them taking their business elsewhere. Whether you’re selling goods on your own page or through an eCommerce marketplace, be sure to resolve checkout problems right away.

4. Diversify your shipping strategy

The shipping business is highly competitive, and you owe it to yourself to shop around for the best option. Most of your customers have grown accustomed to free shipping, so remember to keep your eye on shipping carrier pricing and consider a combination of carriers to manage your shipping costs.

5. Provide great customer service

A satisfied customer will tell a few friends about a great customer service encounter. An unsatisfied customer will tell everyone they know. You have a great product, and standing behind it is crucial. Providing outrageous service when challenging customer service issues arise is one of the best ways to earn repeat business.

Time to Get Started

We hope that you found this introduction to online selling helpful. Whether you’re an entrepreneur, a creator or simply trying to turn some clutter into cash, there are a lot of ways to find buyers. Our team at CoverWallet loves working with entrepreneurs and new business owners, and we’re happy to answer any questions that you have about insurance. We offer a one-stop shopping service for small business insurance coverage, and we also offer a lot of great resources to help you plan for your business’ future!

To learn more, or to get a quote for small business insurance coverage, contact CoverWallet online or at (646) 844-9933.


Email Did you know that 85% of US companies are overpaying or could be underinsured? Get informed by downloading our FREE ebook about small business insurance

Download Now » 5AECC8DC-E709-4DA6-ABB0-711F7F313808