Amazon Prime Day is exactly one week away, and consumers are counting down the time until they can cash-in on some major deals. Sales on Prime Day last year reached a whopping $4.19 billion, according to Statista, and sellers are eager to get in on the action.
The objective of Prime Day is for Amazon to market and promote its own products, however, a recent survey by PC Magazine found that only 41% of buyers are looking to purchase Amazon-branded products. This is great news for e-commerce companies looking to promote their own products. But now the question becomes, in a marketplace as saturated as Amazon, how can you stand out from the crowd?
Here are four helpful tips to help you make the most of Prime Day -- and selling on Amazon in general.
- Understand How Search Results Work: To start, if you want to stand out in Amazon’s search results, you have to understand how they work. Amazon uses a variety of factors to determine how a vendor is ranked on a search page including:
- The price of your products
- How many products you have available
- The variety of products you offer
- The amount of products you’ve sold
- How well your page is rated by customers
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Keywords Matter: One of the best ways to make your page stand out is to use Search Engine Optimization (SEO). Using the right keywords will help Amazon and other search engines like Google determine if your page is relevant to a buyer. You want to make sure the right keywords are used in the title of your product and in the description box as well. If you’re not familiar with SEO, there are a lot of free tools out there to help you generate keywords, like Google Keyword Planner.
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Reply to Reviews: Remember, one of the contributing factors in your Amazon ranking is customer reviews, meaning the more happy customers you have the more likely you are to appear higher in search results. Customer reviews play a critical role in a consumer's buying process, and a 5-star review could go a long way in getting someone to click the “buy” button. When someone leaves a review, whether it’s positive or negative, always respond in a timely and professional matter. A don’t stop there - continue to engage with your clients even after their order is placed and delivered to ensure you retain loyal customers.
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Consider Buying an Ad: No one likes spending money, but in such a crowded market, purchasing a sponsored spot is one of the only guaranteed ways to control where you appear in Amazon’s rankings. The good thing is that you only have to pay when someone clicks on the add, and shoppers will easily be able to find your products.
For an e-commerce company on Amazon, it can feel like you’re drowning among your competitors. But don’t let this discourage you, using these helpful tips will be sure to help you stand out from the crowd.